With over 30 years experience, Duran Duran have embraced technology and social media as a means of promotion, connecting with their fans and driving their business forward. As a brand, learn what they do well and why you too can learn from the entertainment industry.

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Comments


Written by wdoutjah
971 days ago

Im not really familiar with the band but just by basing the content, it really rocks :D



Written by smpayton
971 days ago

Props for using Duran Duran as your example for the Rock Your Biz post!!



Written by Lorna6
974 days ago

This is an excellent post Debbie, using them as an great example of how to successfully build a loyal community using the social media tools and letting the fanbase learn more about you as a person within the biz. Totally agree with all of your points but particularly your one advising businesses to ensure that everyone knows what the correct hashtag is, otherwise the message and the effect will be diluted.



Written by debbiemcdonnell
975 days ago

Agree it is great to see an established band using social media well to stay connected. Although they don't generate the numbers more high profile celebrities would, the interaction is great - something a lot of businesses need to focus more on as too many still keep churning out the latest offers without ever chatting to people!



Written by elainerogers
977 days ago

It's great to see how a band like Duran Duran can and do use newer forms of communication to connect with news fans and reconnect with old fans. It really provides a whole new level for them, not withstanding the fact it's not any easier. Social Media needs a lot of work, just like the traditional ways.

It's important to stay connected, but more important to keep producing great work, and they obviously plan to.

Great post Debbie and I love your last point - "you’ll find that they’re still working on their personal brand every day of their working lives."



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