Digital Marketing Lessons To Take From Duran Duran

Digital Marketing Lessons To Take From Duran Duran Avatar Posted by debbiemcdonnell under Rock Your Biz
From http://themarketingshop.ie 1465 days ago
Made Hot by: simplycastguy on July 24, 2012 11:53 am
With over 30 years experience, Duran Duran have embraced technology and social media as a means of promotion, connecting with their fans and driving their business forward. As a brand, learn what they do well and why you too can learn from the entertainment industry.



Comments


Written by wdoutjah
1459 days ago

Im not really familiar with the band but just by basing the content, it really rocks :D



Written by smpayton
1459 days ago

Props for using Duran Duran as your example for the Rock Your Biz post!!



Written by Lorna6
1462 days ago

This is an excellent post Debbie, using them as an great example of how to successfully build a loyal community using the social media tools and letting the fanbase learn more about you as a person within the biz. Totally agree with all of your points but particularly your one advising businesses to ensure that everyone knows what the correct hashtag is, otherwise the message and the effect will be diluted.



Written by debbiemcdonnell
1462 days ago

Agree it is great to see an established band using social media well to stay connected. Although they don't generate the numbers more high profile celebrities would, the interaction is great - something a lot of businesses need to focus more on as too many still keep churning out the latest offers without ever chatting to people!



Written by elainerogers
1465 days ago

It's great to see how a band like Duran Duran can and do use newer forms of communication to connect with news fans and reconnect with old fans. It really provides a whole new level for them, not withstanding the fact it's not any easier. Social Media needs a lot of work, just like the traditional ways.

It's important to stay connected, but more important to keep producing great work, and they obviously plan to.

Great post Debbie and I love your last point - "you’ll find that they’re still working on their personal brand every day of their working lives."



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
Editor's Picks


Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?