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There?s a small population of extremely vocal marketers that have proclaimed that the Great Era of the Fax has jumped the shark.

That?s absolutely ridiculous, because any marketer worth their salt knows that any marketing strategy must be comprehensive, universal and flexible. Marketing strategies need to encompass several different modes of communication in order to get their message to the maximum amount of people.

Nixing one tactic because of the perception that it?s dying is akin to those skeptical marketers who scoffed at the idea of emailing customers directly.

Here are 12 reasons why fax marketing is far from dead and why you should be using it.

1. Everyone has faxing capabilities either through old school, paper-based machines or digitally.

2. Creating fax marketing content actually forces you to become a better writer. Why? Some marketers see a huge expanse of paper and assume they can take up as much space as they need to get their message across. In fact, because you have essentially limitless space (compared to, say, SMS) you need to hone your writing skills and pare down your language.

3. With faxing, design schemes are limitless. Unlike web-based applications, faxing isn?t limited to type of fonts (think websites) or type of graphics (think downloading speed and SEO issues).