Did you get a negative comment? Bad customer review? Here's why this is an opportunity rather than a setback.

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Written by frankstrong
248 days ago

I love Scott Stratten's take on social media crisis -- if there's a game changer in social media that is it; it's a chance to take a (hopefully) momentary lapse, thrill a customer and transform them into an evangelist.



Written by HeatherStone
311 days ago

It's really amazing how concerned companies get about negative comments and how it stops some from really immersing themselves in the social media experience.



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