BizSugar.com › User › cb711 › Voted

Even though Google's Android platform is the new kid on the block and has great features like open-source code capabilities along with Google API access, the mobile application market - until recently - has featured only two major device prize-fighters: Apple and BlackBerry. Sorry Microsoft, you are not in contention yet. Read More

On March 20, Knotice proudly launched Concentri Version 3.16. Concentri 3.16 has a host of new features, but that would have been a very long article. Instead, let’s hit the highlights and choose just ten of the most anticipated new features. Cue the Letterman theme, and check out a sample of what’s new in Concentri 3.16! Read More

For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke Wilson to deliver counter-punches to Verizon’s $2.16 billion cam Read More

It is important to remember that what works for some companies does not work for every company. What a company may gain in operational efficiency and the mirage of cost-cutting by building a homegrown mobile marketing solution it loses out on domain expertise, scalability, flexibility, and support. There are trade offs – sometimes significant trade offs – that are costly. Read More

Every once in a while we here at The Lunch Pail like to take time to let you know what’s been going on at Knotice, and now that the first quarter of the year has come to an end, it is time again for a Knotice press round up. It has been a busy time here at Knotice. We announced new customers and received recognition for our work. Read More

The reason I can count on Apple providing a top-notch experience is that they take careful steps to control all parts of the experience. From iTunes and the AppStore to the exclusion of Flash, they make sure it's the best experience they can give at the greatest profit margin to Apple. (While Steve Jobs claims correctly that Flash is buggy, the likely reason it’s excluded is that it is a great pl Read More

Marketing Profs features Knotice's Director or Marketing, Josh Gordon, about how powerful direct digital marketing is to both B2B and B2C marketers. Read More

It is quite evident that when behavior is used to determine content, marketers and advertisers win. As the first bits of behavioral targeting’s statistical value begin to emerge, marketers must see the incredible opportunity that exists for behavior-based content targeting beyond the confines of ad networks. Whether marketers are working to preserve a customer’s product loyalties with targeted co Read More

Companies from several different industries have shared direct digital marketing success stories and highly respected publications like 1to1 Media and Mobile Marketer have highlighted direct digital marketing’s flexibility. If you are interested in reading more about direct digital marketing, be sure to subscribe to The Lunch Pail for practical direct digital marketing insight and commentary, and Read More

It is hard to imagine too many marketers refusing to read Ad Age. Ad Age is one of those benchmark publications that sets tone and language for entire industries. That’s why it’s interesting to see respected author and analyst Ken Doctor using the term in a recent article entitled ”Do Marketers Still Need News Brands?”. According to Doctor, news media brands are “… spending $65 billion a year on Read More