BizSugar.com › User › cb711 › Voted

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, some still do!), there are a couple of points that may help them see the light Read More

If a brand wants to adopt a single 2D code technology as its “enterprise” tagging solution for consumers to engage with the brand, important factors come into play Read More

Which 2D code technology is the best and which technology will emerge as the ubiquitous solution, the common technology framework all marketers, brands, and consumers will agree on Read More

There is one, solitary tip marketers must use as a guide for identifying the right partnership. The goal is getting some help in sorting out the mobile space and formulating – then executing – a winning and complete mobile strategy Read More

As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget Read More

When making the worthy investment in the mobile Web there are three basic considerations to keep in mind. While these points will not capture every bit of useful knowledge when strategizing the mobile Web, they are good considerations prior to launching a vendor search Read More

Consider the apps on your own phone for a moment. The apps I use on a daily basis – aside from the Star Wars app my three-year old loves – deliver valuable information to me in a timely way (I am a news junkie) or generally enhance the features of my phone (like a spell checker, for example.). Those apps plug into my personal lifestyle very well and are woven into my daily experience. Those essentials for an app to be a part of my life are very difficult to penetrate for a branded app. A branded mobile Web page, however, is equal parts useful and disposable. I will use it when I need it. But, it IS necessar Read More

It has been a busy spring here at Knotice. We announced new customers and received recognition for our work.
Press coverage ranged from a variety of contributed articles from Lunch Pail authors, to success stories, to expert insight on a wide range of direct digital marketing topics. Read More

Many companies are choosing to sit back and take a "wait and see" approach to strategic planning for the mobile communications channel. There is comfort in the notion because the technology is evolving so rapidly it appears as though attacking the channel in a piecemeal fashion is the right approach. Marketers, however, must resist this temptation and craft a complete, inclusive, and well thought out mobile strategy Read More

It makes sense for us marketing software folks to get our collective heads out of “the cloud” for a moment and reflect on the importance of what we do. We are mandated not just with inventing new ideas and technology to make money, but also to improve the lives of customers by making shopping easier both online and in-store, or to improve and automate the check in process at a hotel, or to make the experience of going to a restaurant even bette Read More