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2D tags offer fantastic flexibility in terms of customer experiences. For example, consumers can connect to a URL, download contact information, or watch a video. Knowing this, to provide the best experience for consumers, the MS Tag was the way to go. Read More

Stand in a big box retailer and look at a row of printers of all brands. If you’re lucky, you have an index card’s worth of information on the edge of the shelf you can use to compare the printers across brands. Perhaps you’re very lucky and you have a knowledgeable salesperson standing by to help. Read More

Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and by mobile device Read More

How many of your email recipients opened your last email on an iPhone — or HTC Droid Incredible, Blackberry Storm, Apple iPad, or other mobile device?
If you don’t know, you certainly should. In today’s mobile universe, the “third screen” is an important part of our online experience. But how many Read More

Checking in… It’s not just for hotels anymore. It’s for gyms, coffee shops, restaurants, grocery stores, and even your own house. Facebook introduce Facebook Places a few weeks ago allowing users to check into their current locations from Facebook. Some people think they may be late to the game, bu Read More

In the session prior to the panel discussion, Tom Davis from Kenneth Cole gave a very compelling keynote address on what their brand has learned in the last couple years with their leading-edge mobile solutions, and what they expect in the next few years ahead.
Between the two sessions, some very Read More

I get a lot of questions from clients and prospects here in the US about how they can make 2-Dimensional Bar Code (2D) technologies work for them. While many pundits may argue otherwise, if conditions exist to make this a viable solution for a brand, positive results can be just around the corner. Read More

One strong reason codes have such a high rate of adoption in Japan stems from the fact that most phones are shipping with proper scanning applications already on-board. Add to that the relatively high percentage of the population relying solely on mobile devices for most day-to-day activities. Ther Read More

Labor Day is quickly approaching, and that means summer is coming to an end. A lot has happened since my last press round up at the beginning of summer, so I thought I’d take some time to get everyone up to speed on what is happening here at Knotice.
Since my last update, Knotice announced new cus Read More

As consumers have greater control, businesses face the challenge of transparency and consistency. Transparency means that any and every aspect of business operations and consumer interactions can (and will) be put under the microscope at any time. So, how can a company build and keep customer loyal Read More