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If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood that’s going to close your business for months while you rebuild.
One quick and effective way to communicate updates on the status of your business during an emergency is to implement these direct digital marketing strategies Read More

Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers through relevant communications, to help grow your business and cement more profitable relationships Read More

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix Read More

Onsite targeting is important, but make sure to investigate which method works best for your business. It is easy to overbuy because of the bells and whistles. But, don’t lose focus of the marketing goals and the audience’s needs Read More

“It’s an immediate, powerful, trusted communication for push and now pull marketing, if a brand can use it the right way,” Lawson said of mobile technology Read More

The right "improvements" lead directly to big wins in revenue, conversions, and engagement.
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer will see the difference Read More

The hallmark of a true direct digital marketing platform upgrade is the ability to easily see how a new feature impacts all channels Read More

First, consider that mobile coupon adoption grows in direct proportion to the U.S. consumer’s level of comfort. As more sophisticated smartphones slowly dominate the mobile device marketplace, coupon adoption will grow. In the meantime, mobile marketers and mobile software vendors need to roll up their respective sleeves and begin resolving some underlying challenges before adoption starts to mask – not address – real issues Read More

Live mobile polling has really become an interesting way to enhance presentations. According to Jodi Bressina, Internet Director at ShoeMall, the audience comes alive when they are given the opportunity to participate in presentations via the mobile channel Read More

It’s no secret that landing page optimization is a hot topic in direct digital marketing right now. Marketers are constantly looking for landing page optimization updates and innovations.
Here are two new resources that outline simple ways to make landing page optimization practical and flexible Read More