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When we initially talk about the role of mobile for a brand, trouble looms when early thoughts focus on only one thing – pushing the brand. With few exceptions, if all the concentration is on branded push, the mobile opportunity is missed. Success becomes a perpetually dangled carrot that is always Read More

When considering onsite targeting, some advice:

One Size Does Not Fit All: Avoid trying to “boil the ocean” when planning for Web site personalization. Instead, look for simple, powerful tools that streamline personalization and targeting efforts while capturing and storing both known attributes Read More

This week, Knotice was recognized as the fastest growing company in Akron, ranking #8 in northeast Ohio at the Weatherhead 100 Awards. The Weatherhead 100 showcases the 100 fastest growing companies in the region. We are honored to again be included on this prestigious list for the second year in a Read More

With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Read More

Frequent Lunch Pail contributor and mobile marketing expert Bryce Marshall was recently a featured guest on Brian Prows’ highly-regarded mobile podcast IM-Mobile. Brian and Bryce chatted about the current mobile landscape, upcoming mobile trends, and Canon’s innovative 2D tagging solution.
Here ar Read More

The determining factor for a type of behavioral targeting should include both how and where the technology works. Read More

The early adopter’s shopping behavior can be a key starting point for developing solutions that become a part of the branded shopping experience, and should introduce a measure of proactive acknowledgement that shopping habits have already changed with advances in mobile technology.

For example, Read More

Industry analysts anticipate a 14.3 % jump in online retail sales this holiday season. The trick is to protect your pie long after the holiday, and build lasting relationships year-long with consumers that sought you out for those great Black Friday deals. Read More

A software API can only be great if developers are using it. And developers tend to use and prefer APIs that provide useful, up-to-date and well-rounded documentation. Read More

As with most things that matter in business today, revenue considerations are compelling. The bulk of all commerce (over 80%) still happens at the brick-and-mortar level, and will for some time. A low percentage increase in conversions in-store is much more compelling than a higher increase in conv Read More