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Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. Read More

When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their favorite commercial last year, I was taking careful note of how Read More

For marketers ready for a more strategic, holistic approach to the mobile web, you’re in for a treat. We’ve just published a fresh, comprehensive white paper “Harnessing the Power of the Mobile Web: Initiating Deeper Brand Engagement with a Purposeful, Relevant Approach.” Once inside its pages, you Read More

Our “Mobile Email Opens Q4 2010 Report” features valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, and healthcare and others. Data is based on a sampling of approximately 155.3 million emails sent between Read More

It’s finally here. After years of speculation, Verizon announced yesterday that the iPhone 4 will be coming to the network in February.
So, what does this mean for marketers and mobile strategy? Read More

As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to help compile this list. Now let’s continue and get into the next batch of trends to watch for this year: Read More

With this in mind, you’re missing a great opportunity when you settle for the basic, pre-programmed messages for your emails, especially for your auto-responders. Even an order confirmation is still a communication that should be a pleasure to read. You can do better than basic. Read More

Anyone looking at solutions that are deficient in one or more of these areas is setting their programs up for inevitable self-limitation. Here are some key questions that deserve to be asked and answered by anyone looking at mobile for their brand. (I’ve also included some suggestions for why these Read More

These are 11 areas of addressable interactive marketing that I will be monitoring, in which I will be expanding my knowledge, and creating strategic plans for in the coming year. These 11 trends are essentially my crib notes for 2011. And if you think I’m wrong, remember these are not predictions, Read More

Mobile sites for retailers are almost essential at this point. It’s just good customer service, especially during the holidays. A mobile site and/or an app, saves me (your customer) time and it saves me (your customer) from visiting your competitor instead. Read More