BizSugar.com › User › cb711 › Voted

Many of our most-trusted online and offline marketing tactics have very little capacity to support or adapt to the context of time and place. They certainly cannot get down to specific increments of minutes and seconds, or meters and footsteps - like mobile interactions can. The mobile Web, specifically, unlocks for consumers the power to interact with, find, or demand the content they want at exactly the time and place they want it. Therefore, the mobile Web fills the gaps between layers of static, broadcast, or stationary media… between online and offline experiences… and between Web stores and physical stores Read More

Mobile is obviously not a unique channel strategy unto itself, but is most effective when leveraged with other coordinated marketing activities.

The 1st question you must answer before beginning a mobile campaig Read More

Every guest interaction with your hotel’s brand is important, making the ability to better control those interactions paramount. Direct digital marketing, based on a foundation of centralized data within a universal profile management system, makes each digital interaction relevant, timely, and valuable to each individual guest Read More

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, another ten percent of the time it's in my car, yet another ten percent of the time my daughter has drawn on it and it's floating around in the back of the car. Rarely is that coupon ever actually with me. Overall, maybe one percent of the time it makes it to the store with me. Maybe Read More

Josh Gordon, Knotice's Director of Marketing, got in front of the camera to provide three pieces of expert advice on online retail marketing. Mobile marketing continues to be a hot topic within the industry, and a recent survey conducted by The eTailing Group revealed that retailers are increasing their use of the mobile channel to engage shoppers Read More

It is a confusing process because there are a bunch of different companies with a bunch of different - and sometimes overlapping - capabilities. Try not to get frustrated and overwhelmed, although th Read More

Adaptive marketing is fueled – even forced – by whatever is changing. The consumer is always changing, and so is how the consumer interacts with brand. The more clear the brand is at the top, the eas Read More

As usual, a lot of the content looks interesting. One interesting sub-theme that is present in the content preview is how connecting the various communications channels together in a more meaningful way promises better customer engagement and, ultimately, a lift in the metrics marketers care about the most. Read More

This presents an amazing opportunity for marketers – IF they spend the time to learn how to best market to Mom. When done well, Mom’s can be your biggest advocate. When not done well, Mom’s can be a thorn in your side.

Let me give you a couple tips. I have said it before, and I’ll say it again – Moms are busy. We have a lot to do and not a lot of time to do it. We appreciate it when you respec Read More

Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.

Here are a few tips for making a mobile business case: Read More