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I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in Target's recent SMS-based mobile marketing campaign launch. I have now received my second SMS delivered incentive… and it is actually more generic than the first. Read More

A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More

So, if asking how many website visitors are hitting your site a mobile device is a legitimate question, how can you get the answer? Fortunately, there are a couple of methods that give some indication of mobile traffic Read More

After reading the press blitz from the industry publications last Friday I was fairly geeked up about what promised to be a really great, consumer-friendly mobile marketing approach.

Boy, have I been disappointed so far. Read More

It is clear that the fancy features and laboriously positioned benefits from software companies do have a place in the market. These companies are great because they push the “innovation” axis farther and farther out. Sometimes, however, it is important to remember that blind allegiance to innovation inherently undermines practical solutions to common problems. Every software company innovates, a Read More

As more and more consumers adopt feature-rich mobile devices, your shoppers will increasingly demand access to information, videos, and discounts at the point of retail. How can you use mobile to create exceptional shopping experiences and drive higher receipts per shopper? It's simple. Leverage a smart approach to mobile marketing for retail. Read More

If the consumer is in complete control it is vitally important marketers do not waste their time. If consumers demand information, and do not feel beholden to geographic restrictions, then mobile marketing must be a part of any marketing mix. That means coupons and offers, in-stock alerts, loyalty programs, etc. must all be offered to integrate the digital world into the brick-and-mortar experien Read More

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industr Read More

With the millions and millions of tweets flooding through Twitter on a daily basis, it becomes extremely difficult (and frustrating) to keep track of conversations, link traffic and stay on top of trending topics. There are plenty of applications and programs available to meet your tweeting needs. After consulting websites, reports, articles and books on Twitter that discussed anything from tips Read More

43% of marketers don't know how to make a case for mobile. What you need to know to build a case for mobile marketing: Read More