BizSugar.com › User › cb711 › Voted

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

With today’s economic conditions, it seems like marketers get a steady stream of bad news. Well, perhaps “bad” is too strong… just unfavorable news.Sometimes even good news – like the fact that sales numbers are forecasted in the positive range for the retail sector in 2010 – are mitigated by the fact that the increase is forecasted at ONLY two and a half percent. Reading the business news can be Read More

Many of you are already familiar with Knotice's Director of Strategic Services, Bryce Marshall from his acclaimed mobile marketing white paper entitled, "Making Sense of Mobile Marketing." It is recommended reading for anyone unfamiliar with how to begin thinking about mobile marketing, or how to lay out a winning strategy. Like many other marketing initiatives, the importance of developing a gre Read More

When planning marketing investments it is important to understand onsite targeting is much easier to deploy and not subject to the heavy regulation that network-based targeting is. There is no need for the button, no best industry-wide mandatory principles to adopt and follow. Read More

So the iPad is great for Apple partners and investors, but why should marketers care? The answer is simple. Read More

What makes a mobile call-to-action particularly interesting is that it is completely without standardization right now. Marketers are still in the exploratory phase of capturing consumer interest and data via a mobile device.

Vote for your preferred mobile call to action in this poll. Depending on the results, we may launch a more in-depth research and analysis into the topic. Read More

Marketers for hotels must find ways to fill beds without sacrificing price. Basically, avoid buying business with extreme discounts just to keep the doors open. While the pros and cons to leveraging social marketing channels to grow revenue have already been touched on, the value of direct digital marketing is gaining momentum in hotel marketing circles. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

For Akron, Ohio, the transition from Rubber Capital to something else has been gradual. Once a thriving centerpiece of industry in the United States, many rubber companies have moved from the region, though Goodyear remains. The legacy of rubber is still all over the city. Read More

Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More