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Shop.org dubbed May “Marketing Month” and Knotice was requested to contribute some expert advice for the “May is Marketing Month” resource center in the form of 60 second videos. Check out Knotice’s expert advice on online retail marketing, along with other useful tidbits and webinars at Shop.org’s resource center Read More

Outside email marketing vendors, however, have tremendous incentive to build, adapt, and refine their software solutions to meet the ever-changing demands of the consumer. It is not simply a “need-to” for vendors, it is crucial to their growth and survival in an increasingly competitive space Read More

Dynamic and relevant email programs are obviously much harder to execute with precision, so when shopping for a new ESP most marketing organizations draw comparisons based on the most difficult elements of their likely complex email software ecosystem Read More

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more.
One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign Read More

Much like the age old real estate axiom, location is of utmost importance when it comes to direct digital marketing. This is true in a number of ways, and Knotice has been working very hard to leverage that reality to improve the performance of various direct digital marketing campaigns - whether campaigns are executed in the email, Web site, or mobile channel Read More

Let’s take a look at a recent mobile-email cross channel program and analyze it from two different user experiences Read More

Mobile app development, while not exactly new, is still in the early stages of its life cycle. Many companies are just starting to swim in these waters. If a company knows what its customers want, and manages their expectations effectively, then everyone involved with a project has a positive experience and, more importantly, a successful launch Read More

Akron, Ohio is home to innovation. Advancements in everything from medical technology to plastics manufacturing to direct digital marketing have been made here recently, and that does not take into account the city’s industrious past Read More

We are all human. We all make mistakes. And SMS interactions are no exception. Despite the time and effort put into planning an SMS campaign before it goes live, including trying to anticipate and accommodate possible mistakes made by the consumers interacting with your campaign, most marketers find that even after a campaign is live in market they are tweaking and adjusting their message flow Read More

Effective self-regulation of network, or “offsite,” behavioral targeting has earned enough respect on Capitol Hill – enough trust – that lawmakers are clearly willing to trust advertisers with data management and usage. Interestingly, that means that the traditional gateway for businesses to push their message to consumers – the opt-in – may be turned on its ear. Marketers are applying the “ask for forgiveness, not permission” model to behaviorally powered affiliate marketing. As this rule begins to take hold within the direct digital marketing industry over the next several months, its impact may spread to other direct digital channels Read More