BizSugar.com › Marketing › Tips for Improving Customer Loyalty

As consumers have greater control, businesses face the challenge of transparency and consistency. Transparency means that any and every aspect of business operations and consumer interactions can (and will) be put under the microscope at any time. So, how can a company build and keep customer loyalty in today’s environment, where access to information is instant and seemingly never ending? Here are a few tips to improve customer loyalty: