BizSugar.com › Marketing › Connection at the Point of Decision

Stand in a big box retailer and look at a row of printers of all brands. If you’re lucky, you have an index card’s worth of information on the edge of the shelf you can use to compare the printers across brands. Perhaps you’re very lucky and you have a knowledgeable salesperson standing by to help. If not, how can you get more information? How can you get answers to the questions the retailer couldn’t fit on the shelf tag?