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In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Read More

You've probably read plenty of web design advice or noticed some tips around the web, especially if you have any interest at all in customizing your own theme and creating your own graphics. Read More

Too many companies are making money online for you not to be one of them. And forgetting everything but the simple art of selling, there are a few simple things that you have to be doing to convert potential customers into paying customers. Read More

During times like these I start watching the NFIB's Small Business Optimism lndex like a hawk. Why? Because it is such a good indicator of how small businesses feel towards the economy. And change is in the wind in the economy, so we're all looking for signs. And this month the Small Business Optimism Index shot up by almost 6 points, to its hi Read More

Ever wondered why your customers choose not to buy from you? I'm talking about the good leads, folks who fit your target market to a tee, people for all intents and purposes should be buying. I believe there are four reasons these people don't buy, work on these and you'll go a long way in converting some of those customers who are currently going Read More

Are you looking for ways to minimize increases in long-term staffing commitments, yet want to position yourself for growth once the economy recovers? Outsourcing is a great way to create flexibility while meeting current demands in the organization, particularly in small and mid-sized businesses. Read More

With all the press and buzz about Facebook, Twitter, and other social networks, one site not commonly known as a social networking site has emerged as just that. With recent social features (and new ones coming with regularity) YouTube is quickly positioning itself as the respected social site for small business. Read More

I started making a list of all of the things I'd advise a new startup to do to get things kicked off with a limited budget. As it turns out, there are a lot of tactical steps that individually don't do much, but in aggregate start laying the foundation for much bigger things. So, I thought I'd share some of these things with you. Read More

Surely, if someone did have Grandma's Guaranteed Recipe for Job Creation we would know about it. ( It's just so easy to make and takes only a few months. Wow, is IT good, too!!! You'll love it. ) Given the reach of social media and the painful need for job creation in our economy and the global economy, if there was such a recipe shared digitall Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More