Lyceum submitted the following stories to BizSugar

“One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work”, teaches everyday people how to leverage their ideas into a profitable licensing business. The book was created by the guy who taught Tim Ferriss (“Four Hour Workweek”) a thing or two about business, Read More
Business success relies on an innovative product or service that effectively catches the attention of your market. But it also relies upon maintaining your reputation and a bond of trust with your customers.
As long as customers have trust in your brand, they will continue to flock to your product Read More
What are the 11 most boring words in the English language?
“I’d like to add you to my professional network on LinkedIn.”
Read More
Recently I’ve been digging deep into the data of my cartoon business. Marketing, traffic, sales, churn, licorice… (That last one is a reward for looking at all the other stuff.)
And the more I look at all the data the more I think it’s obscuring what’s happening rather than illuminating it.
Maybe Read More
You’ll find a lot of advice and articles about attracting top talent and hiring the best candidates for the job. This is an important step in building an effective team, but what do you do after you’ve got amazing employees?
In an era where loyalty to a company isn’t expected, employees will often Read More

How to Spot an IRS Email Scam Message

How to Spot an IRS Email Scam Message Avatar Posted by lyceum under Taxes
From http://smallbiztrends.com 19 days ago
Made Hot by: mikehartman1 on January 27, 2016 3:18 pm
It’s the first quarter of the year and that means it’s tax time! It’s also IRS scam time.
This is the time of year when IRS scams increase. Scammers and spammers target taxpayers, tax preparers, and small business owners. The scams include bogus phone calls and IRS email scams purporting to be fro Read More
Businesses that use Slack to collaborate got some welcome news this week. The platform is testing a feature that will let teams communicate via Skype calls within their Slack threads. In addition, Microsoft made an acquisition this week that could improve its Skype for Business offering.
Read abou Read More

Ways to Use Periscope Streaming on Twitter for Business

Ways to Use Periscope Streaming on Twitter for Business Avatar Posted by lyceum under Social Media
From http://smallbiztrends.com 22 days ago
Made Hot by: OpenSourceMedia on January 23, 2016 3:40 pm
Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter.
Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to y Read More
Marketing an eCommerce site is not an exact science. You need to find an approach that really works for you and then constantly adjust it as you go. But there are some eCommerce marketing secrets you can use to improve your chances for success. Below are eCommerce marketing secrets you can use to i Read More
Heading to a critical meeting and trying to ensure you have the right directions to get there on time? As long as you’ve been to your destination before, Google Maps may be able to help.
Google has added a new feature — dubbed Driving Mode — to its Maps app. The feature, which was first spotted by Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Lisa Buben @Lisapatb Will Inspire Your Business

Lisa Buben knows there's no such thing as a free lunch. But she might never have broken into online marketing without … More
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