Lyceum submitted the following stories to BizSugar

Small businesses have changed how they compensate employees over the past 40 years. That’s not surprising given all the changes in the economy and society that have occurred since the mid-1980s.
I have written about many of these shifts before:
While big companies have always paid more than small Read More
A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.
Would you like to have more influence? Whether you are just beginning your mark Read More
There’s no denying Amazon is a giant among e-retailers.
But if there’s one area where the company apparently wasn’t making strides was providing an eCommerce platform for others.
Several reports have confirmed that Amazon will close down its Webstore service in July 2016. The company began notify Read More

Brand Name Legal Questions to Ask Before Picking One

Brand Name Legal Questions to Ask Before Picking One Avatar Posted by lyceum under Startups
From http://smallbiztrends.com 4 days ago
Made Hot by: sundaydriver on March 27, 2015 9:08 am
If you’re starting a small business or developing a new product, you need to give it a name.
That name will become your brand name and it has the potential to become very valuable. You need to make sure you pick something amazing.
However, picking an amazing brand name isn’t enough to position yo Read More
The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More
In any business, your customers or clients are incredibly important. You have to connect with them, learn from them, and maintain relationships with them in order to succeed. There are so many different ways to connect with customers. And members of our small business community have some tips to he Read More
Andrew Leibenguth started his website, TamaquaArea.com, as a hobby to keep busy after returning home from Iraq. And it continues to be a hobby, but one that small business website operators can learn from too.
Last year, the website received more than 1.2 million hits. And since 2010, Tamaqua Read More

How and Why Data Will Save Small Business

How and Why Data Will Save Small Business Avatar Posted by lyceum under Technology
From http://smallbiztrends.com 5 days ago
Made Hot by: fundpr on March 26, 2015 2:06 pm
Small business is in the biggest decline since the industrial revolution.
They’re losing ground to bigger businesses, who, in addition to economies of scale, enjoy a data advantage. In today’s environment, companies with the ability to collect, analyze and decide based on data win. Technological b Read More
What if the oxen are behind the cart? Obviously, the cart won’t be pulled.
However, when it comes to WiFi this analogy doesn’t apply because the wireless networking industry and other mainstream industries can both pull each other. The infrastructural changes in the WiFi industry take place observ Read More
You worked all year for your revenue. Now be sure you get all tax deductions you’re entitled to, so you can keep as much of it as you can after taxes.
When it comes to his clients, tax attorney Jeff Jacobs of EisnerAmper LLP tells Small Business Trends in a phone interview it isn’t always about ho Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Jenn Herman @jennherman31 is All About Social Media

She may work as a full-time director of marketing by day. But in her spare time, Jenn Herman likes teaching small … More
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