Lyceum submitted the following stories to BizSugar

Is Inbound Marketing a Waste Of Time and Money?

Is Inbound Marketing a Waste Of Time and Money? Avatar Posted by lyceum under Marketing
From http://smallbiztrends.com 48 days ago
Made Hot by: Bubaaa54 on June 7, 2016 7:49 pm
Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses.
Inbound marketing is a term coined and evangelized by the founders of HubSpot (a company that develops and markets inbound marketing software) that refers to strateg Read More
When it comes to search marketing, one of, if not the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability as a business to better understand your potential customers, and what they are searching for, and how you can match your marketing to Read More
American small business owners who travel abroad need to stay updated on all the latest news developments about no travel zones for U.S. citizens.
Sadly, terrorism, political unrest and disease exists in just about every corner of the globe and, as an American, it’s prudent to be aware of the late Read More
There are people who succeed at something and there are those whose success turns everyday people into superheroes. We call these people “outliers”, a term from the field of statistics and popularized by author Malcolm Gladwell. Outliers are things (people, data points, numbers) that lie far outsid Read More

Storytelling Establishes Credibility With Your Prospects

Storytelling Establishes Credibility With Your Prospects Avatar Posted by lyceum under Sales
From http://smallbiztrends.com 49 days ago
Made Hot by: AmyJordan on June 8, 2016 12:20 pm
Same-day accommodation apps have exploded in popularity over the past couple of years. Led by industry titan Airbnb, the hotel industry has been turned on its head by a gaggle of increasingly dynamic startups. Overnight stays will never be the same again.
Yet for all their strengths, the vast majo Read More
Same-day accommodation apps have exploded in popularity over the past couple of years. Led by industry titan Airbnb, the hotel industry has been turned on its head by a gaggle of increasingly dynamic startups. Overnight stays will never be the same again.
Yet for all their strengths, the vast majo Read More
Handmade businesses are becoming more and more popular. But before you start a handmade business of your own, you need to come up with some handmade items you can sell. There are so many different categories out there that can help you attract buyers on platforms like Etsy, Amazon or even your own Read More

Twitter's Character Limit To See Big Changes Soon

Twitter\'s Character Limit To See Big Changes Soon Avatar Posted by lyceum under Social Media
From http://smallbiztrends.com 49 days ago
Made Hot by: luvhealthcare on June 9, 2016 10:57 am
In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when it was announced there would be changes coming to Twitter’s character limit and the way we will tweet. Read More
Stephanie Holmes is founder and CEO of The Money Finder, a financial services training company, based in Halifax, Nova Scotia, Canada.
After a decade-long career as a financial advisor, Holmes discovered that her real passion was to make cash flow planning a standardized process in financial servi Read More
The QuickBooks Android app is making it easier for you to switch between companies on your tablet or phone.
In an article posted on its official blog, QuickBooks announced it’s making it simpler for businesses with multiple company subscriptions in QuickBooks Online to switch companies. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Fiona McEachran: In Love With Marketing

All small business owners must get acquainted with marketing, but for Fiona McEachran it was a match made in … More
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