Lyceum submitted the following stories to BizSugar

Each year, Google (NASDAQ:GOOGL) processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.
Healthcare is such a broad category, though. Adv Read More
Most businesses underestimate the effectiveness of content curation. There is a lot you can accomplish by being the best content curator in a niche and being considered the best destination for information in that niche.
All advertising and marketing efforts on the internet are made with the ultim Read More
Dlvr.it provides brands, publishers and marketers with a way to syndicate content using their social media channels.
Essentially, dlvr.it provides you with a simple way to curate content and automatically distribute it to preferred channels. Read More
Believe it or not, the internet is still a mighty dangerous place.
Hackers are out to capture your data — and the data of your key clients. And being a small business may actually make you a bigger target. The perception by cybercriminals may be that with smaller size comes greater potential vulne Read More

5 Golden Rules for Engaging Your Social Media Audience

5 Golden Rules for Engaging Your Social Media Audience Avatar Posted by lyceum under Social Media
From http://smallbiztrends.com 6 days ago
Made Hot by: NolanGreen on August 29, 2016 12:20 pm
Among the most important tasks of digital marketers is bringing their brands to life. Part of that task involves being personable and relatable-someone users can identify and engage with comfortably. Sounds obvious, right? Well, despite knowing that, many still struggle to cultivate an engaging soc Read More
When considering the platform on which to publish your next ebook or from which to purchase your next business ebook or online magazine, it may be helpful to consider that Amazon is not your only option.
Kobo is a Toronto-based company that has been providing an open platform as well as it’s own e Read More
Mobile apps are becoming more and more popular for businesses in a variety of different industries. For those who want to look into getting their own mobile apps or even just building a more professional website, there’s iMOBDEV Technologies.
The company prides itself on providing technologically Read More
After testing with 12 early partners, including Lionsgate, bareMinerals and General Mills’ Old El Paso, Pinterest recently announced it is rolling out Promoted Videos (that is, video ads) in the U.S. and U.K., with featured Pins beneath.
As a result, businesses in the U.S. and U.K. currently worki Read More
The Shopkeep app is an iPad point-of-sale (POS) system that claims to add simplicity and speed to sales functions SMBs need to effectively run and manage their operations.
The company boasts a comprehensive iPad POS system for small business owners that seems to come fully loaded with all the big Read More
Joe Sinkwitz left a comfortable, high-paying career as a marketing executive to found a startup, Intellifluence, a platform that helps brands partner with influencers.
The reason: To give small businesses access to the same type of influencer marketing opportunities that were only available to lar Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Chris Farmer @CorporateCoachG Trains Your Team

If you feel your management style is lacking, Chris Farmer has some ideas for that. Ironically, it was another … More
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