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Coca-Cola is giving back — water, that is. Ten years ago, the company pledged to replenish all of the water it used in its finished beverages. And it has now completed that goal about five years early. Read More

A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that ma Read More

After the years we spend learning to write formally for academia, content writing at first seems a little unnatural, mainly because blog writing lends itself to a certain brevity and casualness in both style and tone. What I’ve found is true for me as well as other bloggers is that proofreading and Read More

There are so many different ways to market a business online these days. But luckily, you don’t need to try all of them in order to find out what works. Members of our small business community have already done some of the legwork for you. Here are some of their top tips for developing an effective Read More

Could your leadership survive a crisis? If your company depended on one critical decision and only you could make it, would that decision be based on the bottom line or principle? These are questions that Lee Ellis, former Vietnam war fighter pilot and a five-year survivor of a prison war camp, str Read More

Even in our hyper-connected video conferencing world, there’s still a lot of value in meeting face-to face.
Unfortunately, face-to-face meetings often require business travel. What’s the problem? The cost of flights, hotels and everything else you need on the road is rising and it’s often small bu Read More

What can galactic hero Luke Skywalker teach you about content marketing? OK, nothing really. Come on. He’s a fictional character.
But actor Mark Hamill, who has played the iconic characters for four of the popular movies in the Star Wars franchise thus far, will be a keynote speaker at Content Mar Read More

As a small business owner, you’ve probably heard the call for all businesses to innovate in order to survive. You might have been inspired by innovative startups that were able to successfully challenge centuries-old businesses. Likewise, you might have read about centuries-old businesses who redef Read More

Capital One recently announced the launch of a new retirement savings product designed expressly for small business.
The product, Spark 401k, provides low-cost, digitally-managed 401(k)s targeted specifically to companies with one to 100 employees, the company says. It utilizes exchange-traded fun Read More

I checked my earnings on the Google AdSense's section on the Blogger dashboard, and found out about the new advertising options (anchor / overlay and vignette formats) for mobile devices.

What do you think about these page-level ads for smartphones and tablets? Read More