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“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave.
What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can Read More

The importance of social selling in lead generation and the sales process continues to rise. For those new to social selling maybe this explanation might help “Social Selling is a process whereby sales professionals engage and build relationships with decision makers through sharing of content and Read More

Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Read More

Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms of time and effort. S Read More

Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales person or a highly Read More

Social selling tools allows sales teams to tap into a myriad of social conversations, many with buyer signals, buyers interests supported by access to social media profiles. Read More

Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words: sharing versus telling.
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Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training.
Sales Training Bad News
When s Read More

Social selling is about moving sales people from old world selling into the social selling world. To get sales team switch from the cold calling world to the world of LinkedIn, Twitter and Social Networks. Leaving behind “interruption sales” where sales people call prospects indiscriminately to a s Read More

These social media business tips may help a start-up or a business where social media marketing is a vital component in driving the business forward. Also to act as a refresher to any marketing person that may be working on different marketing projects at the same time making it difficult to rememb Read More