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It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, "Times, they are a changin” and the sales team is changing with it. Read More

What is Sales Intelligence Software?

While the term ‘sales intelligence’ simply means any information that can be useful to improve sales effectiveness, sales intelligence software usually refers to online solutions with deep insights and social data on companies along with prospects so that you Read More

The buyer’s journey is changing sales models and how B2B sales teams sell. Sales 2.0 as a sales technique has been around nearly ten years now but still many companies struggle to embrace it. If you are in B2B sales then Forester projects that over the next four years, 1 million B2B sales people wi Read More

Value-Based Selling is the process of understanding and reinforcing the reasons why your product or service is of value to the buyer. It’s an unfortunate fact that many of today’s B2B sales people are still far more comfortable talking about their products than they are discussing business issues. Read More

Did you know that 79% of marketing leads never convert into sales due to a lack of lead nurturing? Given this fact, it may be time to revise your lead nurturing strategy to optimize your selling success, especially since companies that excel at lead nurturing were found to generate 50% more sales Read More

As someone is involved with social selling training I am often asked about best practices including how to engage with a prospect for the first time. Let me start by introducing The 5 C’s of social selling. Credibility, Connecting, Content, Conversations and Conversions. Read More

Salespeople need to get sold on sales not just the sales process. One of the big questions any sales team needs clarification on is "what do you want me to do". Simple I hear sales mangers say, "Go sell". Which leads on to the bigger question, what is selling inside your company. You see time was s Read More

Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as today’s buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to soc Read More

Social media has changed everything about selling. Social selling is now one of the most effective ways to promote a brand. According to the nearly 64% of people using social media to sell “they experienced a significant growth in their business sales”. This is in contrast to the near 42% of sales Read More

The way in which B2B buyers research and buy today demands changes to the sales process. Strategies must adapt to the current ‘online generation’. Read More