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The sales process is a repeatable model that a business deploys for the sales teams to follow when moving a buyer from being a prospect, to a qualified lead and on to a paying customer. This is an introduction to defining what is process could look like for your company. Read More

Social selling and your "social selling index" is a hot topic at the moment. If you’re in sales, then you can’t avoid it. Given the proven benefits that social selling can bring about for business revenue, many companies are now implement it into their sales strategy Read More

Small business can struggle to strategically use social media marketing to get their message out. In fact at times social media can feel a bit overwhelming. The top 10 social network sites, Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr, Instagram, VK, Flickr, Vine and a host of other nich Read More

Peter Coffee (VP and Head of Platform research of Salesforce) describes sales intelligence using this metaphor: “Without sales intelligence, you're driving with dirty windows. With it? GPS with real-time traffic/weather feed”. Read More

A real lead genius knows that selling is a game of metrics and ratios. Basically, more leads = more sales.Lead generation is one of the most important activities that any business can undertake. Because without leads there are no sales. Therefore, a lead genius is, by extension, also a sales genius Read More

Business loves the concept of social selling, tapping into the social networks combined with big data to lower the cost per lead and to speed up the sales and marketing process like never before is appealing. The good news for sales and marketing leaders who want to use social selling as a sales ta Read More

Customer acquisition is harder than you think and, surprisingly, the most overlooked when it comes to evaluating business ideas. Read More

There is allot of talk around “inbound marketing” and as a guide to what it means to a business. Social media marketing agencies and practitioners seem to have developed a language of their own as digital marketing has become the dominant channel. Terms such as marketing automation, marketing quali Read More

boost your sales team’s productivity, performance and success. Upgrading your team from the sales basement to the sales loft is not just about having the right selling techniques and training. Read More

You might still be on the fence about social selling and whether it is right for your business. You keep hearing great things. You hear that your business will benefit from it, that it will set your business apart in the current digital era. Read More