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Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry th Read More

We'll give you a list of tactics that will drive those pesky clients away and quickly lead to your ultimate goal: freelancing failure. Read More

When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know. After they laughed at my naivete they explained that "Gunna" was Read More

Social media has given consumers a whole new voice. A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the Read More

What's the purpose of your business plan? That depends on what you are using it for, says Clayton Christopher, founder and owner of Sweet Leaf Tea Company. Christopher says his company writes a new business plan every year but it isn't the kind used to raise money from investors. Though a document to raise money is one kind of business plan, ano Read More

Almost any skill or talent might be the basis for a small business. But remember that no matter how much fun that activity might be, when it comes to creating your own business, it will also be a lot of hard work. In this video, photography expert Anthony Maddaloni talks about some of the challenges facing those beginning in small business in gene Read More

This post from Caron Beesly examines the home based business market and tips on entering it. According to Beesly, about 52 percent of all small business are based in the home, a result of the lower cost and lower risk this approach can provide. There are, of course, a wide range of businesses that can be run from the home, often with little or no Read More

Need ideas on how to drive traffic to your social tools like Facebook and Twitter? Check out this post on how your business card may be the answer. Read More

Success can be reached when you are into internet business. You just have to think beyond your perception and utilize the available resources and advantages. You cannot just simply sit there and wait for your business to become successful. Like any other business, you need to market it. The mere fact that you are working in a virtual environment, y Read More

The most powerful and the most essential tool for small business is to build a good Customer Relationship Management. Small Business should be customer-centered. This will help them to stay ahead and to build good relationship with the customers. It is essential for small business to create customer relationship because this will help them to secur Read More