95 Percent Of Clicks Fraudulent

Posted by suzyQ under Online Marketing
From http://www.mediapost.com 975 days ago
Made Hot by: andynew on September 21, 2009 1:14 pm

Data released in a study conducted in July reveals that more than half of ad impressions and 95% of clicks in online ad buys were fraudulent. Click fraud continues to plague online advertising, but many just want to sweep it under the rug. Radar Research managing partner Marissa Gluck calls it "the dirty little secret of the online ad industry that no one wants to talk about."

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Written by JoshAK
971 days ago

I'd be interested in seeing the actual report. RON campaigns have a reputation for poor performance but if the fraud rate really is as high as 95% I would think that even the most novice marketer could tell they were not getting any value.

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