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with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? Read More

What spending too many hours playing video games can teach you about growing your business or your career. Read More

If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More

Here is a list of useful presentation tools that will definitely help to improve your next presentation. Read More

If you want to interact with people who has a background in PR or just to learn something or two regarding PR, here's a list of 100 PR people worth following on Twitter. Read More

With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More

Many small businesses don't have the time or resources to adequately monitor their own financial status, no less the ability to screen the finances of their partners, vendors, suppliers or customers. However, if SMB CEOs take away one thing from the current recession - it should be a clear understanding of how important it is to have a transparent Read More

Can video marketing trump other mediums when it comes to spreading the word about your small business? It can, according to Caroline Melberg at the Small Business Mavericks blog. Why? Because, Carolinhe insists, video can inspire more trust than print or even audio only messages about your product or service. Video allows more levels of communicat Read More

Handling a business is not that easy, you need to take a lot of considerations. However, you can stop doing business the hard way. There is always an easy route towards the business success. All you need to do is to take action and implement some basic lessons. Read More

Just about everyday we hear or read that we should always under promise and over deliver with our customers. Whilst we need to delight our customers and strengthen our relationships, there are pitfalls that you may not be aware of. Read More