Social media has given consumers a whole new voice.
A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.
With that, companies better not give consumers anything bad to talk about.
As with the 5 case studies below, the consequences can be severe.
5 Social Media Disasters
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5331 days ago
Made Hot by: on September 21, 2009 3:27 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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