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A participant from my outplacement workshop emailed to say thanks and informed me that they offered my networking advice to their partner who secured two interviews through Facebook within 24 hours. So you are right when you believe networking doesn’t work and you can stop reading. Read More

Google has now come up with a powerful new real-time search facility that lets users gets real-time search results (from Twitter, Facebook, and other sites) right in custom result pages. Bing had already integrated real –time Twitter and Facebook results. Now both of the major players in search business have been in real-time search, war begins. Read More

If you think high tech development is only for big business, think again says the Small Business Technology Council. The Washington D.C.-based group has put together this data about the importance of high tech small business in the U.S. Some basic information from the report suggests that high tech small business in the U.S. employees more engineers and scientists than large business and many mor Read More

Virtual assistants help businesses with all their marketing needs. From sending out press releases and articles to entire media campaigns, let a publicity virtual assistant help. Read More

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way. I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go Read More

A virtual assistant is the affordable way to market your business and get more sales. From internet marketing to book promotions, they get results. Here are just a few things a virtual assistant can do to help you get more PR.

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Most small business owners and sales managers avoid conversations that could result in negative feedback. But this article from Business Week makes a compelling case that some unpleasant truths are essential for planning and can help you increase sales. Read More

Here's a long list of 33 books that an Internet marketer or a small business owner wishing to build a web presence online should read. A lot of small business owners that I have spoken to find it hard to read blogs because the content don't come in a step-by-step (chronological) manner. Thus, reading a book is always good for the basics. Read More

2009 was a pretty wild year in the world of marketing. While social media was building up steam in previous years, it pretty much went mainstream th Read More

Attorney Robert M. Todd gives an overview in this video about how to incorporate a small business. Specifics will vary from state to state and you may want to employ professional help to do the work, but also be aware that the kind of incorporation versus other options such as creation of a limited liability company should also be considered to make sure that the legal solutions fit your individu Read More