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Video offers a more personal strategy for prospective clients to feel familiar with you. It also helps your website get a better search engine ranking. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully because approaching a blogger is slightly different than approaching a member of the media. It’s all about strategically approaching bloggers, bu Read More

You can get people to visit your website by using these amazingly simple & cheap techniques. Take advantage of any or all of these marketing strategies, you are bound to benefit too. It also saves your marketing money & start up costs! Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More

When choosing productivity software for your small business, don't automatically assume Microsoft Office is the best solution. In this article from Caroline Waxler at technology.inc.com, we are not only introduced to some alternatives but also get some perspective on how to choose the right software for our small business. There are many choices out there and productivity is too important not to Read More

This article covers 8 iPhone apps for 2009. Evernote, which has been generating a great deal of interest, is one of them. Tweetie 2 is another app. Some of the others may surprise you... Read More

grab attention, demand response and be memorable. Read More

If you have been overwhelmed by all the social media marketing hoo-ha that is happening all over the business world, this is a must read article for you. In this article, small business marketing expert, John Jantsch shares 7 simple truths of social media marketing. Read More