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The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

We have an insatiable desire to be different. This desire to be different from people around us is so strong that even 1-degree of separation makes us feel special about ourselves. Read More

You know the definition of insanity, right? “Doing the same old thing and expecting different results.” So why do so many companies keep doing the same old thing, and expect anything different? It’s insanity.
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You’re probably aware that Yelp has found itself somewhat under fire lately. There have been persistent rumors, and now lawsuits, that the site squashes Read More

A good password has to balance security with our ability to remember it, because minimizing the number of places that a password is written down or otherwise recorded is a good idea. It’s a tough line — the most memorable passwords are the easiest to crack, while the most secure are a jumble of characters that are impossible to recall. But there are some steps you can take to create a reasonably Read More

Is your website built to convert customers? Check out these tips on testing and improving your website's usability. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More

One great thing about small businesses is their ability to produce results. They don't have to worry about many of the things that slow down corporations like stock prices and endless reporting. With less administration needed they can spend more of their time generating revenue and growing the business. But how should the business grow? Where should the business go to find new customers? Wh Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More