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Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently.  Ma Read More

In the New Economy, the same old USP... Unique Selling Proposition... isn't gonna cut it. Today, you need to discover Your WINNING DIFFERENCE. Read More

Sock it to me, sock it to me, sock it to me....

Respect is something that seems to often be fleeting in today's society. In some environments it has become so absent from everyday life that many no longer expect it. Not only is this sad, it forces us to live in defensive mode constantly. Perhaps it is a result of us dealing with machines so often, we forget that human beings have feelings and Read More

Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you. Read More

It always amazes me of just how narrow minded and short sighted some people are when networking. Never make assumptions that someone can or can not help you. Read More

One of the best things I did when I decided to simplify my life was to simplify my workday — first at my day job and later, by quitting my day job, in the work I do now as a writer and entrepreneur.
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

Achieving a state of Stress Free Effectiveness, where you are focused and certain you are doing the best thing, is both easier and harder than you think. Read More

Facebook has gone nowhere but northwards these past few months. The number of users on their site has exploded from 5.5 million in 2005 to more than 400 million in 2010. A new infographic has sprung out to round up pretty much all of the interesting facts on Facebook.
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Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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