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We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

Is Your Ego Too Involved in Your Business?
Entrepreneurs often decide to start their own business to bolster their ego. The ego is part of self-esteem and protects you from getting hurt. But ego shouldn’t be the sole motivator to start your own business. You might think that running your own business gives you control of your destiny. But look closer- the desire to control your destiny might be Read More

Interview with David Heinemeier Hansson from 37signals and co-author of Rework on entrepreneurship, marketing and more. The business world is changing and David has some innovative ideas on how to capitalize on it. Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

Online business professionals have to deal with issues which can have a huge impact on their success. Here's a look at how a golden touch mindset can help you find the traction you need to move your business forward. Read More

When done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with email marketing. Here are 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their busines Read More

What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

If you don't want to work from home, but can't afford to rent an office space, then perhaps the best alternative for you is a coworking space. Here's a look at 8 reasons why you may choose coworking over another arrangement. Read More

This is absolutely true. Melinda Emerson sparks a fire here by reminding you to get back to the basics, examine your own life, and then get your business in gear or started.

From her piece: Believe it or not, your life plan should come before your business plan. You don't want to risk starting a business that might not be a good fit for you and your family. Read More