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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

At the heart of every ethical SEO campaign is a set of basic principles . . . whether you're using DIY SEO tactics or hiring an agency for an enterprise-level search engine optimization program. Check out these 7 proven steps (and get a bonus tip). Read More

Last week I wrote about the development of FourSquare Day and why it was an opportunity waiting to happen for your business. Today, I'm proud to announce that this little idea that started in the creative mind of Dr. Nate Bonilla-Warford (Optometrist and Social Media Superhero) has become an international epidemic. FourSquare has proclaimed April 16th as the Official FourSquare Day and people aro Read More

As social media use is increasing at an incredibly fast pace lately, more and more ecommerce businesses are investing time in learning how to add social media marketing to their existing marketing mix. Read More

With summer just around the corner, business can slow down as folks head to the cool country or go on vacation. However it doesn't have to be a slow time of year for your business. Here are 7 hot marketing ideas that will keep your business humming all summer long! Read More

Everything you read these days has a connection to social media, because everyone is doing it. Or are they? A chorus of voices shout 'yes' in unison, but... Read More

A clean and tidy desk will reduce stress and boost good time management. Some study suggests that about 15% of our time is wasted looking for misplaced files, paperwork or that post it that you scribbled someone’s phones number or email address on. Read More

Making the decision to say no to clients is not made lightly. Do you know how to recognise when you should say no? No to an existing client, no to future income, no to potential new clients? Read More

Be informed: 10 essential questions to ask a bookkeeper before you hire them. It is critical for the success of your business, that the bookkeeper hired is suitably qualified, competant skilled and has the right attitude to work with you. Read More

As a business owner, we might over look a positive partnership. This article gives 10 reasons why you should outsource to a virtual assistant. Read More