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Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

Kate Tammemagi, a customer service trainer at Focus Training, shares these great customer service tips to improve your phone skills. Read More

If you’re considering Web banner advertising for your growing business, the design of your ad can mean the difference between success and failure. Pointbanner.com, which works with online marketers to create fully customized banner ads, offers these helpful design tips for effective online advertising. Read More

Social media can be quite overwhelming. There are many different ideas about which social networks are the best to use and how to use them most effectively. These are the social media forums I use and how I use them: Read More

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: LinkedIn, Facebook, Twitter, FriendFeed, Bebo etc. Read More

Your card should be so good even if they don't like you they won't throw it out...

Looks like crap... it is crap. Read More

Clip from Great Day St. Louis on why you should start a blog. A couple of easy-to-get-started tips plus a discussion on a better name for blogging. Read More

Wikis have become very popular nowadays and are being used by people firstly for sharing knowledge and expertise on a topic with others. In a nutshell wiki structure allows one to create a webpage which can be accessed and modified easily by everyone. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

We have an insatiable desire to be different. This desire to be different from people around us is so strong that even 1-degree of separation makes us feel special about ourselves. Read More