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In the construction and mechanical industries workers compensation insurance (workers comp) can be a severe expense. Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More

A Golfers guide to Project Management Success. A good game of golf and a well run Project have a number of key traits in common. Read More

Einstein had some pretty quotes but my favourite one is the one that goes: insanity is doing the same thing and expecting different results Read More

While LinkedIn is still used by most for recruiting and job search, Twitter is really emerging as a social media site to start career conversations. From my vantage point, the advantage of Twitter is the speed with which you can begin engaging others. Its casual nature breaks down some conversational barriers that might exist otherwise. Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More

Getting your message to the masses is only half the battle when it comes to building your online marketing ecosystem. You also have to consider which operational enhancements are required to automate the management of your online presence. Proactively engaging prospects and customers allows for diffusing negativity and garnering valuable feedback and insight as you interact with your customers Read More

The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More