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Social Media offers many businesses and organizations a unique platform to promote their cause. But as we have seen with a bunch of campaigns recently some companies are choosing to abuse their twitter profile and social media presence with spammy twitter marketing campaigns. Read More

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside loo Read More

nterest in Linkedin from lawyers, accountants and other professionals has taken off recently. And it makes sense. Despite the hype over Twitter and Facebook, Linkedin offers the greatest opportunity for professionals to make connections that lead to business. Never one to skip jumping on a bandwagon, here are my top 10 Linkedin tips for pro Read More

Everyone wants to be appreciated! Read More

Michael Dell, founder of Dell Computers, gives small business advice in this interesting interview. Though Dell is now a giant corporation, Michael Dell started as a small business person with an investment of only $1000. Among the gems in the interview are Dell's advice that small businesses avoid looking for perfection instead experimenting oft Read More

The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential success factor for prospective coaches to consider. Read More

People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More

One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that i Read More

Hoping to get a little extra word of mouth to boost sales in the slow economy? Here are 16 thing you can do right now without having to hire an agency. Read More

Health insurance, healthcare, is both an important investment for small business and a huge expense that risks being forced onto small business, regardless of their ability to pay. Now's the time to educate yourself on this issue and its impact on your business. This post and the comments lay out many of the issues and much of the dialogue going Read More