One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that it's worth it.
The ROI of Social Networking
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5409 days ago
Made Hot by: RickMick on July 24, 2009 2:13 pm
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