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Over New Year's I took a little vacation to the tune of a 10-day Caribbean cruise. This trip gave me the chance to get away from the PPC world for a few days, but the jungle still taught me something... Read More

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions. Read More

Local search marketing today revolves around Google Places. What do you do if someone else has claimed your Places listing? Check out these tips. Read More

Your landing page forms can make or break your online lead generation efforts. And yet, so many companies get their forms wrong. From irrelevant questions to forms that go on for a mile, online marketing is rampant with poor-converting forms. But let’s not focus on what’s wrong with forms — let’s dig into 4 new ideas for effective landing page forms. Read More

Anchoring has a large effect on how we perceive value. SEOmoz and 37Signals use it to their benefit. Could you? Read More

Small businesses doing their own PPC can use these tips to write better PPC ads and save time. Read More