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Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want. This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg Read More

Yet every industry and every organization has people who simply do not produce work in the quality that they are capable of providing. That can create costly problems for a manager. Let's debunk some motivational myths. Read More

There are choices for businesses who want to make the smart investment, invest in their employees' health and healthcare, to createa sustainable brand. Here's a description of some of them. Read More

A few years ago I stumbled onto a website called “Escape from Cubicle Nation.” At the time I remember thinking, 'this is the BEST name' for a target audience of corporate employees longing to start (or who had recently started) businesses of their own. I could identify with it. After all, I once had been in cubicle nation and left to start my o Read More

Venture Capital investor Fred Wilson talks about what he's learned from both marriage and business about building relationships. Read More

When Network World selected 9 technologies IT pros should master in 2009, two of them were microblogging platforms: Twitter and Yammer. While most people are familiar with Twitter, relatively few are acquainted with Yammer. While it isn't as sexy as Twitter, Yammer will fundamentally improve your company in the following 8 ways. Read More

If your business isn't using Twitter, you're missing out on these 10 powerful strategies. Read More

Small businesses doing their own PPC can use these tips to write better PPC ads and save time. Read More

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 2 Guerrilla Social Media Marketing Tips: 18. Experiment — You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates an Read More

9 benefits of a consistent blogging practice that are not often discussed as reasons to blog. Read More