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Think your local business can't compete with chains this Black Friday? Think again! Follow our easy 4-step marketing plan to help boost sales on this profitable day. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

There is more to price than numbers and emotion. Understanding the Price Ratio will not only help you sell at full price, but deliver more value for clients. Read More

Leaders are not born, but made through hard work and dedication. What skills do you need to develop to be a leader in your organization? Read More

Here are some quick tips to increase conversion rates on your website that include increasing page load speed time and making you site easily sharable on social media. Read More

There is no faster way to burn yourself out and put your business at risk, than to try to do everything yourself. Yes, it's your business. But you can't do everything. There are just not enough hours in a day. A better solution is to delegate some tasks to your employees. That's what you're paying Read More

I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market.

This strategy is to showcase your product or service by telling a story how someone has used or employed it in a unique way. Read More

Brand advocates are more influential than average customers. They support, promote and defend your brand. Here's how to encourage and retain them. Read More

Are you ready for a little self-promotion? If you want home business success, you need to sell yourself.
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By shaping the consumer decision making process and experience, you can promote loyalty with every interaction. Read More