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We’ve looked at communication and learning styles from the perspective of the VAK and VARK models. And we’ve considered the construct which identifies communicators as Relators, Socializers, Directors and Thinkers. Read More

The fundamental premise of the book Strengths Based Leadership is: focusing on strengths generates better results than can be gained by addressing weaknesses. Read More

We may be a small but perfectly formed digital marketing agency, yet when it comes to tools we use the lion’s share of what’s out there. Read More

You must have noticed that some of the best and brightest are using Twitter as a powerful listening tool. As Peter Drucker once said, and we paraphrase: it’s not only important to listen to what your customers say but also to your non-customers. Read More

We find that many people who want to use Social Media for business purposes, like marketing or customer services, often dive in and start doing before they have applied any time thinking. Read More

How using the “craic” of the Irish can boost your business online, writing faster, getting your emails opened, international sales, password security and more. This is our community news round-up where we share information from the blogs and other sources we follow. Read on to find out how you can Read More

By Kristin Hodgkinson

In modern times a better product can fall foul to a poorer quality competitor simply because of good marketing. Marketing is king. It is a multi-million dollar industry, in which companies invest in whole teams and departments to drive their brand and advertising campaigns Read More

By Janis Krums

A weak sales process can spell disaster for companies with even the most innovative and exciting products. If you can’t convert leads into customers, you won’t be able to keep the lights on for very long.

Identifying problems and course-correcting early and often can help your Read More

By Khurram Aziz

In my many years of developing websites for clients, one overriding theme has remained consistent in my design philosophy – simplicity.

A typical client will often approach me with a myriad ideas and prospective design choices to make. My job has always started with stripping Read More

If you're not a part of the Millennial generation, there's something you ought to know, says Donald Castle, who works in a startup and writes occasionally about social media. If you think social networking is just about being on Facebook and Twitter, you're wrong. Social networking is about a new w Read More