BizSugar.com › Technology › The key to design simplicity for eCommerce

By Khurram Aziz

In my many years of developing websites for clients, one overriding theme has remained consistent in my design philosophy – simplicity.

A typical client will often approach me with a myriad ideas and prospective design choices to make. My job has always started with stripping away everything to the bare essentials and deliver a solution which would convert website visitors to customers.