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By Alex Pejak

Marketers who attempt to calculate the ROI of their social media efforts tend to come away either confused or disappointed. On one hand, it’s very difficult to directly measure the return on investment of social media marketing, so marketers end up creating ‘soft’ metrics that atte Read More

By Liesha Petrovich

You have a great idea. You know it’s a money maker. You have the skills and talent. This could be your big break…The only problem is you’re broke. In the past, starting a new business venture was expensive. You had to create or buy inventory, and find retail space. Not to me Read More

By Melanie Hargrave

When you start up a small business, it’s natural to focus on numbers, figures, and what makes the most profit. But that isn’t always the wisest mentality to have. Focusing instead on the individual, often-overlooked components of what makes a business successful can bring lon Read More

From Small Business Radio:

High tech and high touch - people still do business with people. Joanne Black joins Jim Blasingame to talk about why it's important to personalize your LinkedIn profile and the way you connect with people, especially for referrals. Read More

Selling just isn’t what it used to be. Many business owners miss the good old days of straight forward selling, where you give your canned sales pitch, the customer counters, you give them a small discount and a pat on the back……and boom! Deal closed!
It doesn’t work like that anymore. Today’s Read More

Amber & Sarah chat with Stageit's Evan Lowenstein on connecting artists and fans, Twitter's new ad strategy, US Airways' major major tweet fail, is Runkeeper's Breeze app Rad or Fad? And more!

Do you agree with Evan Lowenstein's take on how many (few) you should follow on Twitter? See our conver Read More

If you follow me at all, you know that I am a huge proponent of bootstrapping your business if at all possible. While raising outside investment from a venture capitalist or an angel may be the glitziest way to go, it’s not right for the vast majority of businesses. Read More

The age old question that used to appear at every sales focused interview, the question is how did you reply? Recently the question was made popular again in a scene from “The Wolf of Wall Street” and the answer was just as Hollywood as the film. Read More

Popular Logos are successful for a number of different reasons. Many of them carefully communicate information about the company. Some logos convey information regarding the history of the company, others convey the feeling customers experience when using their products, while still other communica Read More

If you want to become a successful online entrepreneur, avoid these unproductive habits at any cost. Read More