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Have you been noticing that Disqus comments are becoming quite popular among bloggers recently? The latest post I had read was from Tim Bonner on why he switched his comment system over to Disqus comments. Another one was from Jens Berget and his recent switch to Disqus comments too. It made perfec Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

We all want positive reviews. Your company will survive some bad reviews, should you receive any. In fact, you may even learn some things from negative reviews that ultimately will help your business improve and become better. In the long run, it may be one of the best things to happen to your busi Read More

One of the biggest issues with working from home is that of professionalism. It’s vital that you transform your home office into a meeting room that you can be proud of. Read More

Ultimately, the success of your ad campaign now relies upon your ability to choose what to promote. You can now advertise posts that give valuable or interesting information to a certain set of users. Read More

Finding new clients and attracting new customers doesn’t have to be all about advertising your business. Sometimes it’s about selling yourself through networking. But networking events tend to get a bad rap – most people don’t look forward to boring business events full of schmoozing and faking int Read More

From dealing with a hostile person to closing a major deal, we have four expert negotiation strategies that can help you come out on top, every time. Read More

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you h Read More

Ever wondered "Why don't You get +1's, comments and reshares like everyone else on Google+?" Well, the short answer is, don't just know what to say, know how to say it. Take a look at this infographic that breaks down how to get more engagement on Google+. Read More

Rebecca is the Altimeter Group‘s digital advertising and media analyst. She’s also an author, columnist, journalist, and frequent speaker.

Her books, The Truth About Search Engine Optimization and Content Marketing, should be required reading for small business owners and marketing professionals Read More