Investor Secrets For Smart Competitive Positioning

Investor Secrets For Smart Competitive Positioning Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 1376 days ago
Made Hot by: NolanGreen on August 20, 2014 9:37 am
In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.





Comments


Written by tiroberts
1368 days ago

Really insightful and informative article. Thanks for sharing this with us.



Written by lyceum
1370 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Woo-hoo! Contributor of the Week: Peter Masters

If you want to know how becoming a contributing member of BizSugar.com and a member of our BizSugar community on … More
Editor's Picks


Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Share your small business tips with the community!
It's time to up your game with video on BizSugar!