In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.

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Comments


Written by tiroberts
279 days ago

Really insightful and informative article. Thanks for sharing this with us.



Written by lyceum
281 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?



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