In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.


Written by tiroberts
413 days ago

Really insightful and informative article. Thanks for sharing this with us.

Written by lyceum
415 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?

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