In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.

Sponsored Content


Comments


Written by tiroberts
195 days ago

Really insightful and informative article. Thanks for sharing this with us.



Written by lyceum
198 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Daniel Sharkov @DanielSharkov Grows Up Blogging

Daniel Sharkov grew up in the blogging business. Usually when we say that, we are talking about someone who started … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!