In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.



Comments


Written by tiroberts
318 days ago

Really insightful and informative article. Thanks for sharing this with us.



Written by lyceum
320 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Rachel Parker @resonancesocial Makes Social Sensational

You may have heard this story before. Dedicated, experienced corporate professional grows tired of the lack of … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?