Investor Secrets For Smart Competitive Positioning

Investor Secrets For Smart Competitive Positioning Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 1219 days ago
Made Hot by: NolanGreen on August 20, 2014 9:37 am
In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.





Comments


Written by tiroberts
1211 days ago

Really insightful and informative article. Thanks for sharing this with us.



Written by lyceum
1213 days ago

Marty: Could you mention some companies that have "corned" the marketing with their positioning?



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