BizSugar.com › Marketing › #AnyoneListening? Measuring Your Hashtag Success

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is no secret that hashtags have finally matured and are now center stage in the social media arena. This coming of age has affected the way we look at and measure media messages. Marketers are using them to track conversations and engagement for their campaigns and promotions.