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Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More

While snow, wind, and wreak havoc on travel, they may pose larger dangers for small businesses. Here’s a look at how to manage cold weather risks for small businesses that you will you face as a business owner. Following these tips could help prevent your revenues from dropping as fast as the mercu Read More

This #TYBCommunity round-up includes posts on how to create mobile friendly emails, your Facebook archive, avoiding the junk mail folder, Facebook business page versus profile page, guest posting, the perfect blog name, SEO services and more. Read More

Some four-letter words have a lot of power. Good and bad. But there is another four-letter word that can destabilise everything about a person. About you. Find out what it is... Read More

So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More

A recent SMB poll reveals a startling news about the mindsets of US small business owners, including several who don't feel it necessary to spend money on marketing or CRM resources. Read More

Brochures are a dime-a-dozen. People pick them up and people throw them away. This is the story of a brochure that people actually hang onto, and the lessons you can learn creating your next corporate brochure. Read More

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight Read More

You have three spheres - Your Sphere of control. What YOU do; Your Sphere of influence. What your colleagues do; Your Sphere of concern. What the rest of the planet is doing. Let us look at each one: Read More

Many Faces of The Same Content. Same Content Different Formats = Re-purposed Content. One message translated across multiple types of content for maximum effectiveness.

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