BizSugar.com › User › lyceum › Voted

Writing amazing Ebooks is easy once you know the basics. Learn best ebook writing practices with this simple and informative checklist. Read More

By providing content that that has value, that is interesting, and engaging, you make the human component of your website happy, and the search engines too. Read More

The ROI of social media exists. But it works differently from old-fashioned ROI because it is multi-layered and does not always translate into immediate revenue.

For ROI to impact your business, though, you need to create and stick to a solid, laser-focused strategy, spend time building relation Read More

A contract dispute, a lawsuit from a customer, an employee filing an ADA complaint — these are a few of the legal issues you could face as a small business owner. Then there are the more routine matters, like forming a new LLC or putting together a commercial lease. One way or another there will be Read More

"You may have written a business plan, done your market research, and discovered everything you need to know to start your business, but without some cash in the bank, getting up and running can be a real challenge."
Read More

When you get an idea for a new product or offering, it can be tempting to just go for it. But just because you think something is a great idea doesn’t actually make it so. So, before you spend all of that time and money developing a new product, you need to find out a few key factors and ask before Read More

Small business marketing 101. How is it different from marketing strategy employed by large corporations. Read More

Why do a few entrepreneurs, like Steve Jobs and Elon Musk, seem to come up with all the real innovations, while the majority of business leaders seem stuck in the rut of linear thinking? I have always wondered if innovation required some rare gene mutation, or whether I might be missing a simple fo Read More

Episode 21 of TrendPal podcast show with Lotta Gergils Aston and Martin Lindeskog.

We are explaining the following words / concepts:

- lifehack
- unplug
- startup

Show notes will follow. Do you often use business jargon, without explaining the meaning? Read More

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose Read More