One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose to do business with me?" The answer was always, "You know my business." The reason I knew their business was that I had spent 25 years in it prior to starting my company (the professional services industry, specifically management consulting.)
The Ultimate Professional Services Buyer Persona Cheat Sheet
Posted by JohnMBeveridge under Online MarketingFrom http://www.b2binboundmarketer.com 3342 days ago
Made Hot by: justretweet on February 27, 2015 9:17 am
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